Capability
Marketing and analytics intelligence you can defend
Most marketing data is quietly broken — inconsistent tracking, untrustworthy attribution, dashboards nobody believes. We build AI that makes the numbers clean, the attribution defensible, and the insights automatic.
What we build
The work, concretely
Attribution & UTM governance
Governance at the point of creation so every campaign is tracked consistently — the problem UTM Copilot solves with a multi-agent validation pipeline.
Automated insight generation
AI that surfaces trends, anomalies, and correlations in plain language before you know to ask — the idea behind Sevn.
Decision-ready dashboards
Visualizations tied to clean data, so stakeholders get answers they can act on instead of charts they have to second-guess.
Data quality & governance
Validation, conventions, and audit trails that keep your analytics trustworthy as the team and campaigns scale.
How we approach it
Trustworthy analytics starts with clean inputs, so we fix governance and data quality first, then layer on the AI that turns that data into defensible decisions.
Explore the MethodProof
Products we've shipped
FAQ
Marketing & Analytics Intelligence — common questions
How do you make attribution trustworthy?
We enforce tracking conventions at the moment links and campaigns are created — validated and corrected automatically — so the same campaign stops splitting into mismatched rows downstream.
What is marketing and analytics intelligence?
It's AI applied to the full analytics workflow — keeping the underlying data clean, then automatically surfacing the trends and anomalies that should drive decisions.
Do you build dashboards too?
Yes — but tied to validated data, and paired with AI-generated, plain-language insight so the dashboard answers questions instead of just displaying numbers.
Can you fix our existing UTM and tracking mess?
That's exactly the problem UTM Copilot was built for — replacing brittle spreadsheets with governed, conversational link creation and a searchable, auditable library.
Let's talk about your marketing & analytics intelligence project
Tell us what you're building and we'll show you how we'd take it from idea to live software.
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